Email marketing lets you connect on a regular basis with people who are interested in exactly what you offer – they’re asking you to do just that – share news, deals and information. You can provide value, build credibility and trust, engage your readers and win their business and their loyalty. There’s nothing like a raving fan – you want as many of them as you can get.
Believe it or not, email marketing is still the most effective way to communicate with your existing customers and attract new ones. No other form of marketing can provide you with such a high return on investment. In 2009, ROI for email campaigns was $43.52 per dollar spent, according to the Direct Marketing Association.
The current emphasis on social media marketing through Facebook and Twitter – however important – may have caused you to overlook the benefits of the humble email campaign. But with 94% of daily email users subscribing to email messaging, it’s still a crucial tool for driving web traffic to your site, informing your customers of new offerings, and increasing both online and in-store sales.
We’re not talking about random, scatter-shot email blasts. Our email campaigns emphasize targeted messaging to your key customers – those who have agreed in advance to receive your emails. These customers are already interested in what you have to offer and want to hear about what’s new in your business.
Here are some of the things that email marketing can do for your business:
The problem with email marketing? It takes time and effort, sweat and tears, to create a campaign and stick to it.
That’s where we come in.
We’ll help you write a compelling newsletter, craft savvy ad copy, or create a purchase-inducing coupon. We’ll create a custom layout, provide you with understandable analytics and reporting, and maintain your email database. And most importantly – we’ll be there to support you from beginning to end!
Got something to say? People want to tap an expertise you may not fully understand you have. Blog coaching is working side by side with an experienced blogging coach to tap into the vast group of readers just waiting for your expertise. Believe us you have expertise to share. Working with you, we will outline daily and weekly topic selection, conversational approaches, forum and social networking tips and tricks and a whole host of actions that will help your blog and your company rise to and stay at the top of its field. A well run blog will give you more exposure and recognition then just about any other web strategy out there. We blog side by side with you and use frequent phone calls and emails to help you create unique and relevant content for success.
Search Engine Optimization
We can analyze your current web site for competitive ranking in the top search engines like Google, Yahoo, Bing and 100’s of others. You will receive a complete printed report on what needs to be done to increase your site traffic and search ranking.
Social Media Integrations
Social Media is a huge and growing sector of the marketing. It uses viral techniques to expose your business to the largest group of interested eyes in a short time, while at the same time building a loyal base of customers and clients. Social Media includes services like Twitter, Facebook, Delicious, LinkIn and dozens of other web sites. Social Media also includes Forums, Review Sites and Multimedia sites. Social Media Integration can be an intense and confusing type of marketing, we can help your business thrive within the Social Media world.
We offer complete Web Site management. Wether your a Retailer who needs to change products daily or a plumber in the field, we are there to assist you and keep your web site up and running.